Note – This article was an email that was sent out to my subscribers on 10th August, 2021. To become a subscriber for my future emails, you can fill up the form at the end of this article. I send emails related to my current experiences in the Online Coaching industry, lessons related to digital marketing and even some raw and hard hitting personal development advice (no woo-woo stuff).
Do you want to know the secret of marketing and selling products/online courses?
There’s no secret.
I just wrote that headline to get you to open this email.
That itself is a good tip by the way. Always write sexy headlines. DO NOT BE BORING IN ANYTHING YOU DO!!!!
But since you’ve opened up this email, I want to tell you the only three things you need to know about marketing:
- Develop a quality lead magnet (something that is free and gives value)
- At the end of the lead magnet, talk about your main product (make soft offers and don’t be pushy).
- Market the hell out of this system
This is all you need to know.
For example, in the last 9 years of being an entrepreneur, I have tried over 250 lead magnets, right from free e-books to free short courses to free webinars to free consultations to free workshops, etc.
Here’s the important thing though.
Your lead magnet can change but your URL of the lead magnet should not.
For example, at Click Trainers, my lead magnet itself changes sometimes but the URL is always www.clicktrainers.net/training
You can make such a URL using a redirection plugin (I use Pretty Links plugin in WordPress)
The reason behind this is that you will share this URL everywhere. Right from your business cards to your social media accounts to your email signatures to Facebook ads etc.
So it’s important that you have a common redirected and shortened URL so you are not changing it every time even if the actual lead magnet changes.
This one URL will become your entire life.
You will market it so much that sometimes it will mess up your personal life too.
For example, when I go to Starbucks, the following conversations are common:
Starbucks staff – “Sir, which coffee would you like today?”
Me – “I’m not sure about that but you must go to www.clicktrainers.net/training”
Starbucks staff – “What???!!”
The more you spread this link everywhere, the more people come inside the TOFU (Top of the funnel).
TOFU = Awareness
The more people who come into the TOFU, the more will come out at the bottom (BOFU).
BOFU = Purchase
Most people only concentrate on BOFU but that strategy never works in the long run.
The only way to build a sustainable business is to concentrate on TOFU.
The better you get at TOFU marketing, the more your business will grow.
This is the reason why your Facebook feed is always full of those annoying ads related to webinars.
This is the reason why Netflix gives you a free trial first.
This is the reason why you get a heavy discount on your first Zomato order.
This is the reason why gyms let you workout free for 2-3 days.
That’s why in Online Course Launchpad, I focus so much on creating a lead magnet course first.
Give them a little taste first. Offer the full menu later.
Want to learn the entire process of creating and selling online courses and starting an online coaching business?
Then check out my main course called Online Course LaunchPad which takes you from A to Z of launching your first ever online course.