WordPress vs Wix – Which is better for your online coaching website?

Note – This article was an email that was sent out to my subscribers on 6th August, 2021. To become a subscriber for my future emails, you can fill up the form at the end of this article. I send emails related to my current experiences in the Online Coaching industry, lessons related to digital marketing and even some raw and hard hitting personal development advice (no woo-woo stuff).

One of the most common questions I get from my students is:

Should I use Wix or WordPress for my coaching business website?

The answer is simple – Use WordPress


Because when your website needs to become more advanced and some special functionalities have to be put in, most of the software out there have built-in integrations with WordPress, not Wix.

Using Wix is like buying one of those bikes which have no service centers and spare parts available near you. When your website needs upgrading or you are facing some technical issues, you will be stuck.

In my photography coaching business, I actually recommend Wix to my students as you can see in this video.

But that’s because photographers don’t need anything more than a static display page.

For them, the website is just a page to showcase their talent.

But for online coaches. things are different.

Your website is a great tool for marketing.

It needs to have the best optimized landing pages and some important plugins in order to increase the conversions for your online courses.

That’s why in Online Course Launchpad, I have a whole module dedicated to building a professional website.

Yes, WordPress may have a (slightly) longer learning curve than Wix, but take it from me – Things that have a longer learning curve usually deliver better results and save you a lot more money in the long run.

And for god’s sake, don’t even think about the third option that all fake gurus are promoting, a.k.a, CLICK FUNNELSSSSSS. They only tell you to buy that because they get 40% commission from the sale (every month too).

P.S – If you’re a new subscriber, I maintain a list of my previous emails here.


Kush Sharma

Click Trainers

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