Why I Love Wikipedia
Note – This article was an email that was sent out to my subscribers on 1st July, 2021. To become a subscriber for my future emails, you can fill up the form at the end of this article. I send emails related to my current experiences in the Online Coaching industry, lessons related to digital marketing and even some raw and hard hitting personal development advice (no woo-woo stuff).
I’m sure you’ve read content on Wikipedia.
You know what’s the most amazing thing about Wikipedia?
It’s brevity.
The ability to convey a point in the most precise manner.
They don’t waste your time with even a single word or sentence which is unnecessary.
All meat. No bones.
But why am I telling you this?
Because this is the same efficiency by which you should run your coaching business.
This can be done by just focusing on things that matter and ignoring the rest.
When I see beginners start their coaching business, I often feel they waste a lot of time on things that don’t really matter. At least not in the beginning.
Some of these things include:
- Spending way too much time on logo and designing cards (trust me, a text logo is enough to get started)
- Creating unnecessary social media posts
- That perfect photo-shoot for their personal branding
- Worrying too much about getting their website to look professional (just good enough is enough)
- Worrying too much about how professional their videos look (background and all)
You get the point.
I call these decoration activities.
But sales don’t come from decoration activities.
Sales come from activities in which you have to get your hands dirty.
Here’s what you have to remember – ANYTHING that doesn’t directly generate sales of your online courses is an unnecessary activity.
There are only five activities you should focus on:
- Activities related to lead generation
- Activities related to creating ads (both for lead generation and retargeting ads for sales)
- Activities related to nurturing (via Email or community groups)
- Activities related to creating new content (only for your courses)
- Activities related to providing a VIP treatment for your paid students (support and exclusive incentives)
Apart from these five activities, any other activity should always be put on the back-burner till the time you start getting sales.
You’ll be amazed to see how much time and energy you save if you don’t worry about things that don’t matter.
Business is simple…if you keep it simple.
I hope this tip helps you.
