You’re absolutely correct Ivan! Running ads (on any platform) for the sake of running ads is not going to get you anywhere. You need to have a marketing funnel in place before you start running the campaign and you have know which step of your funnel the campaign is addressing. I’ve even some people put over Rs.100k by using Boost Post ads on Facebook where they were simply redirecting the users to their homepage or a poorly designed landing page with no apparent intention or goal. That obviously is handing over that money to Facebook with nothing to show for.

Even in my Facebook advertising course, I mention in the beginning itself that Facebook ads is just a mechanism which should be treated as a part of an overall strategy. And of course in Online Course Blueprint, an entire module is only dedicated to creating a marketing funnel and then the module on Facebook ads comes after it.

As for FB vs Google Ads, again it’s about what you are using the ads for. For instance Google Display ads are great for brand awareness but not so much for conversions. And relying on Google Search ads can definitely result in higher conversions but they are also very costly as compared to Facebook ads. For beginner entrepreneurs, I would say Facebook ads are the way to go since the UI is easier to comprehend and provided things are done in a correct manner, generating a positive return is more feasible. Make no mistake, Google Ads is a giant, but it comes with a tougher learning curve that can involve more investment of time, effort and of course money.

Ultimately, one should strive to incorporate all sorts of advertising (and organic marketing) so your eggs are not in one basket and also so that the net on the top of the funnel is as broad as possible.

Thanks Moorthy!

They’ve spent, perhaps around INR 10,000/- to INR 15,000/- minimum getting a website built and hosted.

98% plus have not really taken a serious interest in their ‘Marketing Messaging’ to a website visitor (i.e. a prospect). Hence, arresting and engaging a website visitor is far from what’s necessary.

They haven’t got any kind of well planned and thought through social media marketing strategy.
Hence, the idea of attracting the ‘Most Appropriate’ prospects to the website does not exist.

Then, what good would it do spending INR 1000/- per day on Facebook advertising?
Wouldn’t that just be wasted money as well?

While Facebook (push advertising) could benefit 2% of the online entrepreneurs who understand their ‘Sales Domain’ reasonably intimately, would you recommend Google PPC (pull advertising) to them as a better alternative?

In your opinion would their money invested in Google PPC provide a moderately better R.O.I than that of Facebook Ads?

It would be a privilege to read your thoughts on this.

Warmly,

Ivan Bayross

right iputs…………

Thanks Avani! Glad you are liking them.

Kalyan, join me for my next webinar on How to Create and Sell Online Courses. There I explain how I can help you. You’ll get a notification via email whenever we announce the next dates. Meanwhile check out our main course called Online Course Blueprint.

Thanks Gurpreet! Yes, a comparison with footfalls is an accurate analogy. Basically it’s all about probability. More the traffic (accurately targeted traffic), higher the probability of sales.